Wednesday, January 31, 2007

MondoSearch for Sitecore (Part 3)

As promised, I'm going to share some more screenshots of the integration between MondoSearch and Sitecore. This time I'll focus on the integration of BehaviorTracking.

BehaviorTracking Portal. The main entry to the BehaviorTracking information from within Sitecore is in the BehaviorTracking Portal, a portal somewhat similar to the well-known Sitecore Today portal, only this time the portlets filling it are BehaviorTracking portlets. Although we're still missing some of the graphics from the original BehaviorTracking this makes out a pretty decent approach to discovering what your website visitors are interested in and by double-clicking on a given keyword, it will open the BehaviorTracking Term Details for that search term.

BehaviorTracking Term Details. When you want to examine a specific search term, you can use the XAML application Term Details. Here you can look up search words, and examine

a) Which search terms are related (meaning which other terms are typically used by the same users in their searches). This can be quite helpful in inspiring new keywords for pages as well as new synonyms for the search.

b) Which pages are typically chosen from the result page, giving you a more exact idea of what the user actually meant. Use this for improving ranking of some pages, or perhaps adding a searchheader or searchname for a given page.

c) The most recent user sessions searching for this term. This might not be so useful, but it does give you that cool "Big brother" feeling :-)

Finally, you can also get BehaviorTracking Item Details. For any given item on the website that inherits from the MondoSearch Base Template, you can see a list of which search terms sent users to the various versions of this page. This is an excellent tool to optimize the content on the individual pages, to the expected content of the users.

As mentioned in Part 2 of this trilogy the along with the integration we also released some code samples, showing how to use BehaviorTracking and search to spice up your site.

On last of these examples is the "Most Wanted" list that is a small control listing the top 5 pages most often chosen from a search result page. I find this to be quite useful, as this is not the most visited pages on the website (the most visited page on a website is quite often the front page that doesn't hold any relevant information at all), but the pages that most people have been looking for. In many cases it will be quite a good help for your users to promote these pages on the front page so they can go directly to them without wasting any more time.

No comments: